Breast cancer is the second most diagnosed cancer for women under 30, with over 50,000 women each year diagnosed. As a result, UK-based lingerie label Lounge is continuing its annual FeelYourBreast campaign, for a fifth year running. So far, the ongoing campaign has raised over £600,000 GBP since it began, and aims to encourage women to regularly check their breasts for any early signs.
As part of the campaign, Lounge is releasing limited-edition “FeelYourBreast” thongs, only available during the month of October. Customers will receive two free thongs with every purchase over £40 (approx $48 USD) with a portion of each order’s proceeds donated to The Lounge Foundation.
Alongside the campaign, Lounge is hosting “the Boob Box,” a UK tour across colleges which aims to encourage students to check their breasts and be aware of the signs associated with breast cancer.
For more information, head to the Lounge website.
